DEVELOPING THE STRATEGY
After going over the creative brief with the Halal Expo London team we established the core message of the campaign. One and a half understood the challenges of encouraging younger generations into becoming more aware of their purchasing habits and how these habits affect their surroundings, in the process, we prioritised the needs and goals of the event and its customers - this became the foundation for the storyboard, style and design assets of the 2019 event.
UNDERSTANDING THE USERS
Halal Expo is primarily a business centred event, however, it’s a community first, ethics are at the core of all Halal sectors and our messaging had to reflect that. Whilst the show generated a lot of interest with the age groups of 30 and over, the show organisers needed to entice a younger audience into visiting the event. Together with the Halal Expo London’s marketing team we created user profiles which would represent the range of visitors the show was expecting, this helped all of us get a clear picture of the demographics and psychographics of the show's attendees.
HALAL EXPO ATTENDEES
One and a half developed an animated video campaign to promote Halal Expo London’s upcoming event “The Big Debate” as well as additional design elements which could be utilised in a print campaign.
We were in charge of storyboarding, designs, animation, sound design and music. We created two variations for the clips for them to be used on different social media platforms as sponsored content. The video animations we created were then used as sponsored content on Youtube, Facebook, Instagram and Google. The additional design assets we produced were tied in with the print campaign that took place on Billboards, Bus Stops and Underground Stations around Central London.
You can find out more about Halal Expo London on their website.