If your ultimate goal for your research is to have great impact on society, you will be looking to find the most efficient and effective ways in achieving this. When coming up with your communication and dissemination strategy you will have to consider a few things for each.As you may already know, there are significant differences between communication and dissemination.
A few of these considerations will be:
• Who is your target audience? – other academics/scientists, industry professionals, policy makers,the media or the general public?
• Where will you reach them? – through journals, conferences, media, government websites, project websites, TV, radio, social networks, events?
• How will you reach them? – publication of papers and articles, presentations, direct emails, articles, blog posts, interviews, videos, animations, visualisations, infographics, comics, books, workshops?
If you want to share your work and findings with the world, use creative solutions like animated videos, infographics and illustrations.
These forms of communication stand out. They can visually simplify complex matters while keeping their subject interesting.