The Cyprus Addiction Treatment Authority (AAEK) is the Higher local Body of Cyprus in the field of legal and illegal addictions and pathological gambling.
We collaborated with Mediabox and our good firend Alexandros Yennaris to create an anti-smoking video for the #notobaccoday campaign.
We created a 30 second animation that shows in a dramatic way negative effects of second and third hand* smoke. Besides the absence of colour where the smoke passed, we wanted to create a negative feeling by following the smoke on screen from right to left.
All designs and characters where custom made to fit the project needs.
You can learn more about the mission and actions of The Cyprus Addiction Treatment Authority (AAEK) on their website.
*Third hand smoke: The residue that falls and remains on objects and the possible cancer-causing effects when this residue combines with gases in the atmosphere. We didn't know about this before we took on this project either!